The State of
Cloud 2026
An Emerging Markets view of global cloud. How enterprises in India, Southeast Asia, the Middle East, and Latin America actually run cloud, and what the rest of the world should learn from them. Grounded in telemetry from 25 production cloud accounts.
about · why the lens matters
Most “State of Cloud” reports are written from Silicon Valley, for Silicon Valley.
They assume a USD-denominated cloud bill, US labor costs, US regulatory pressures, and US patterns of adoption. Their case studies are American. Their benchmarks are American. Their advice is implicitly addressed to an American CIO. That coverage is fine. It is also incomplete.
India is one of the fastest-growing cloud markets in the world. The Middle East is investing over $50B in sovereign infrastructure. Southeast Asia is leapfrogging traditional IT entirely. Latin America runs cloud under currency conditions that fundamentally change the economics. None of this is visible in the existing reports, not because the topics are unimportant, but because the analysts writing the reports are not close to the data.
We are. This report is grounded in primary telemetry from 25 production cloud accounts across 13 enterprises, predominantly India-headquartered and India-presence multinationals, with operations spanning Asia-Pacific, the Middle East, Europe, and the Americas.
The 16.9% waste finding holds whether you operate from Mumbai, Manchester, or Mountain View.
How that waste accumulates is what differs by geography