Unit economics
Unit economics
5 lessons.
Read in order, or jump to what you need.
Picking the denominator
By the end of this lesson, you will be able to pick the right business denominator for your org's unit economics, avoid the common bad-denominator traps, and explain why the choice of denominator…
The cost numerator
By the end of this lesson, you will be able to decide what cost to include in the unit-economics numerator, scope service-specific cost correctly, and document the numerator so trends remain…
Building the first dashboard
By the end of this lesson, you will be able to set up the first unit economics dashboard, layout the key elements , and adopt a review cadence.
Forecasting unit cost
By the end of this lesson, you will be able to project unit cost trends using three methods , recognize when to worry about trend reversal, and communicate forecast uncertainty honestly.
Communicating to non-engineers
By the end of this lesson, you will be able to translate unit economics for finance, leadership, and external audiences, structure the narrative crisply, and avoid the most common communication…