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Glossary term

Denominator

Unit economics is the practice of dividing cost by a business denominator to get a cost-per-X number. Denominators include Monthly Active Users (MAU), orders, requests, tenants, anything that scales with revenue or value. Cost-per-X is the real efficiency story; absolute cost growth is misleading when the business is also growing. ZopNight's unit-economics overlay surfaces cost-per-X over time on cost trend charts.

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Each row is a lesson that uses this term. The lesson where it first appears is the canonical definition.

T3 / M3.5 / L5 Unit economics, cost per X T4 / M4.3 / L1 Picking the denominator

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